I build and monetize beloved media brands. ✐ VP, Commerce @ North & Warren. ✎ My consultancy, SMALL CAPS, provides growth, content, and revenue solutions for creators.
PROJECTS
Gee Thanks!
Four Seasons
Remodelista
Cool Material
Departures
Amex
MEL Magazine
Dollar Shave Club
Mic
The Daily Dot
“MEL Magazine reinvented men’s media.”
Hi! I’m a longtime journalist, strategist, marketing exec, and editorial leader with a passion for publisher success.
I’ve spent my 15-year media career building critically acclaimed editorial brands, growing loyal audiences of millions and diversifying revenue streams.
My work runs the gamut from scrappy, independent newsletters to D2C giants and multimillion-dollar Fortune 500 publishing.
As North & Warren’s VP, Commerce & Growth, I lead revenue, audience, and content strategy for a portfolio of media brands, including Remodelista, Four Seasons Magazine, Kingdom Golf, and Cool Material.
Until 2024, I was Senior Director of Audience for Departures at American Express—the front page of luxury travel, food, and style for 4 million Platinum and Centurion Card Members.
I’m particularly obsessed with email newsletters, subversive men’s media, influencer journalism, and the new era of e-commerce publishing.
Let’s chat!
Making Headlines
Since 2009
Selected résumé below
North & Warren
North & Warren
Projects: Cool Material, Remodelista, Kingdom Golf, Four Seasons
Agency: North & Warren
Dates: 2024–
Relaunched 15-year-old gear blog Cool Material as an upscale men’s newsletter, achieving a 65% unique open rate and improving affiliate and programmatic revenue 500% in year one.
Departures
Departures
Client: Amex
Agency: Giant Spoon
Dates: 2021–2024
I led growth content and audience development: travel guides, shopping guides, affiliate and e-commerce, newsletters, SEO, Apple, and off-platform publishing.
The flagship newsletter, which reached 4 million Amex Platinum and Centurion card members at a nearly 50% open rate, was a Webby Awards finalist in 2022.
MEL Magazine
MEL Magazine
Client: Dollar Shave Club
Dates: 2018–2021
At MEL, a print and digital men’s publication for Dollar Shave Club, I oversaw growth content and strategy, social media, SEO development, and editorial product.
MEL interrogated guy culture, broke big stories, and investigated the Seinfeldian mysteries of modern life. We were named Hottest in Branded Content in Adweek’s annual Hot List and a 2020 Most Innovative Publisher finalist at Digiday.
I grew the publication to 4.5 million monthly views, quadrupling our site and search traffic after we left Medium in late 2018.
I grew MEL’s newsletter suite to a 50% open rate, increased daily subscribers 10x, and doubled engagement on social.
MEL Magazine Reinvented Men’s Media
“The internet’s foremost twisted, hilarious, poignant, deranged, and assiduously one-of-a-kind men’s magazine. … MEL did everything it could to break the monotony—to be passionately brassy, weird, and gonzo. … No magazine did a better job of examining the bewildering social bonds that tie the masculine experience together.”
—NiemanLab
Mic and more
Mic and more
From 2015 to 2018, I was editorial director of tech and culture at Mic. I launched The Future Is Now, a channel about technology and social media, and Multiplayer, which covered games and progressive geek culture. I built a 15-person team of reporters, writers, and editors, along with a content strategy to aggressively grow organic search. We grew an audience of 8 million monthly visitors from zero.
(That’s me high-fiving in the New York Times report on Mic’s millennial-led newsroom.)
Even more
In a previous life, I was New York bureau chief at the Daily Dot, a web-culture blogger, a copy editor for Us Weekly and Rolling Stone, a dog food salesman, a T-shirt silk-screener, and a grocery carry-out boy.
I played drums in an ’80s cover band and a Carly Rae Jepsen cover band. I spent my early life playing punk and hardcore shows around Dayton, Ohio.
I have a B.A. in English from Kenyon College. I live in South Slope, Brooklyn, with my wife, Ellie, a designer and creative director, and our goldendoodle, Howie.
Say hi! I’ll recommend a Survivor season.